Branding
Branding is the process of creating and shaping a brand's identity so that it is recognizable and trusted. It includes designing its logo, choosing its colors, defining its personality, and consistently communicating what the brand stands for across all of its messaging and products. In short, branding makes a brand unique and memorable.
Digital Marketing
Digital marketing is the strategy of using the Internet and digital platforms to connect with customers, promote brands, and increase sales, using media such as social media, search engines, and websites.
SEO
SEO is about making your website appear at the top of Google results when someone searches for something related to what you offer. It's like making sure your store is easy to find on a busy street.
